CMA Events & Training

Centre in the Park (Norfolk Park), Sheffield

Background

There is growing evidence and experience that when social marketing is applied effectively, and in the appropriate context, it can be a powerful tool for bringing about real and measurable positive changes in people's behaviours. Improving the level of understanding and application of social marketing by countryside managers will provide them with an additional tool for bringing about positive behaviours among visitors and countryside users
Aims of the event
• To understand the underlying concepts in social marketing,
• To understand how social marketing fits with strategies to engage more closely with third sector organisations,
• To be able to write a basic specification for a social marketing project, and
• To know how to access advice, guidance and case studies in social marketing.
Target Audience
The seminar is aimed at managers and policy staff (a) who wish to understand how social marketing can help them in their work, (b) who wish to understand and influence the behaviour of specific social groups or (c) wish to understand how social marketing differs from commercial marketing or public education approaches.
For further information and to book a place, please follow wither the link below or contact CRN at crn@shu.ac.uk / 0114 225 4494.

http://www.countrysiderecreation.org.uk/events/Soc%20Marketing%20Flier.pdf